Purple Group drives customer growth across global markets with RelyComply
Cape Town, South Africa – May 2026
We’re pleased to announce Purple Group, one of South Africa’s leading digital financial services and investment technology companies, has selected RelyComply as their organisation aims to strengthen their approach to anti-money laundering (AML), identity verification, and fraud prevention at scale.
Purple Group, the JSE-listed company behind platforms such as EasyEquities and EasyProperties, has grown from a startup into a major retail investment ecosystem serving more than 3 million customers. As the business continues its international expansion into markets including Kenya, the Philippines and Australia, it is reinforcing the foundations required to support secure, compliant and scalable growth.
Scaling beyond fragmented AML compliance infrastructure
Like many fast-growing fintech organisations, Purple Group initially leveraged a range of point solutions to accelerate product development and meet regulatory requirements. However, as customer volumes surpassed 100,000 users and rapidly moved into the millions, this fragmented approach created increasing operational and compliance complexity.
According to Group COO, Rish Tandapany, the shift in scale required a fundamentally different operating model.
When we hit our first 100,000 customers, we realised there’s a huge chasm between being a startup with a handful of customers and growing into a major financial services player. As we scaled, we needed confidence that our operational processes and risk management platforms could efficiently support millions of customers – not just thousands.
Rish Tandapany, COO of Purple Group
He added that fast digital onboarding remains both a competitive advantage and a critical risk surface for fintechs, particularly in the context of evolving regulatory expectations.
Building a scalable, identity-led compliance foundation
Following an evaluation of multiple providers, Purple Group selected RelyComply’s enterprise AML and KYC platform to consolidate its compliance and fraud technology stack into a unified, scalable framework.
Tandapany highlighted the importance of working with a partner that could operate as an extension of the internal team.
What stood out to us was RelyComply’s willingness to truly integrate into our way of working – to buy into our vision and hold themselves to the same standards we hold ourselves to. Coupled with their deep financial crime expertise and strong technical capability, they quickly felt like an extension of our team.
Rish Tandapany, COO of Purple Group
Supporting global expansion with confidence
As Purple Group continues its international growth journey, the focus remains on balancing rapid digital expansion with strong regulatory and governance foundations.
According to Elliott, this reflects the broader shift in how financial institutions must approach compliance in a digital-first world.
Secure onboarding is not only about compliance and fraud management. Faster, more trusted verification, screening and onboarding is a competitive edge. Institutions that embed identity-led, behaviour-informed intelligence into their core infrastructure will be best positioned for sustainable growth.
Bradley Elliott, CEO of RelyComply
About Purple Group
Purple Group is a South African-based financial services and technology company (JSE: PPE) focused on democratising investing through digital platforms. It is best known for its subsidiary EasyEquities, alongside EasyProperties, EasyCrypto, EasyRetire and GT247.com, serving millions of retail investors across multiple markets. To learn more visit: https://www.purplegroup.co.za/
